Build Africa
Harvest Appeal (Direct Mail)
Client: Build Africa
Date: June 2008
Design for a Harvest Appeal Pack for the charity Build Africa to engage churches and church groups into supporting Build Africa through their harvest festival.
The project was centred around Build Africa’s ‘Build a Farm’ project, helping to raise funds for £30 chicken rearing kits. One of the most important elements of the appeal was the campaign’s brand identity, creating a strong visual idea to focus the subsequent Harvest Festival service around. ‘Hatch a Plan’ enabled the use of strong visual stimuli and headlines that helped to give a distinct religious tone but one that was also fun and appealing to families.
“Working with James was great. This was the first direct marketing campaign I worked on and he really helped me through the whole process. The pack looked fantastic and I received so much positive feedback that we have continued to work with him on other campaigns.”
Helen Sharpe, Community & Events Fundraiser at Build Africa
