In the last blog post Jac looked at What is Brand Identity and Why Should It Matter to You. Here, I am going to take a look at what should be included when developing a brand identity and offer some useful tips to making it as strong as possible. Before you even begin the design…
A strong and instantly recognisable brand is one of the most significant attributes in the overall success of a company. Effective branding can help your company to stand out from the crowd; forging client relationships, building reputations and promoting loyalty and recognition. The strongest and most successful brands (think Apple, Google, Nike and the BBC)…